Dexter Axle Digital Marketing Specialist in Elkhart, Indiana
Dexter, the premier supplier and manufacturer of axles, doors, venting products and related components in the utility trailer, boat trailer, recreational vehicle, heavy duty and manufactured housing markets, has an opportunity for a Digital Marketing Specialist at our company headquarters in Elkhart, Indiana - conveniently located near Bristol, IN, Mishawaka, IN, Goshen, IN, Middlebury, IN, South Bend, IN, White Pigeon, MI, Three Rivers, MI, Cassopolis, MI, Dowagiac, MI, and Niles, MI.
Dexter has been a leading manufacturer of trailer axles, brakes and actuation, along with entrance door and venting products for over 50 years serving the utility trailer, recreational vehicle, heavy duty, manufactured housing, agricultural, marine, and specialty markets. Dexter is headquartered in Elkhart, Indiana employing over 2,800 people and operating 18 manufacturing facilities in the U.S. and Canada (Indiana, Georgia, Oklahoma, California, Tennessee, Texas, Florida, Utah, Ontario, and Alberta). Dexter has achieved its many years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service. Dexter is a wholly owned subsidiary of DexKo Global, Inc.
For more information about our company, access Dexter's web site at www.dexteraxle.com.
Dexter offers a competitive salary and comprehensive benefits. Dexter’s benefits package includes Health, Dental, Vision, Life, STD, LTD, FSA, HSA, and 401(k) Plan with company contributions.
Develop, implement, track and optimize digital marketing campaigns. Ensure brand consistency across multiple digital platforms coordinating with other marketing collateral. Successful candidates’ skills include being a strong team member with strong organization skills to work independently after being provided project goals and creative guidelines.
Essential Duties and Responsibilities
Develop long-term strategy plans on company websites, eCommerce, and customer portal platforms. Lead project improvements, collaborating with internal and external team. Direct updates and maintenance to these applications; act as a liaison to IT and other cross functional departments.
Monitor performance of all digital marketing campaigns; assess against goals (ROI and KPIs).
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Design and implement day-to-day management of digital channels including crafting, planning, scheduling, posting, analyzing and reporting digital content via multi-platform environments; implement guidelines and develop long-term growth strategy.
Plan and execute all digital marketing/advertising, including SEO/SEM, marketing database, and email.
Coordinate digital marketing campaigns with tradeshows, print advertising, product launch and/or improvements and other important company communications.
Coordinate video production collaborating with product managers, marketing team members, vendors, etc. to script, shoot, edit, and publish company, product or training videos.
Administer electronic communications with customers via email marketing software; maintain internal and external lists.
Function as liaison with vendor on system improvement projects. Generate periodic reporting. Administer CRM, managing users as needed; provide support.
Conduct social listening and monitoring establishing guidelines for interaction.
Ability to manage multiple projects and priorities to meet varying deadlines within time and budget expectations.
Other duties as assigned.
Preferred Bachelor degree or business experience in marketing or website design field. The proper candidate will have expertise in the following:
Proven working experience in digital marketing
Leading and managing SEO/SEM
Experience working with website content management systems
3-5 years’ experience in a marketing role
Excellent analytical, communication and presentation skills
Strong ability to work in a team setting, collaborate on projects
Adobe Creative Suites knowledge a plus
External Company Name: Dexter Axle
Street: 2900 Industrial Parkway East