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BHC (formerly Brulin) Sales Specialist - Industrial in Indianapolis, Indiana

We are seeking a Sales Specialist who will serve as a technical sales representative for our industrial product line. The Specialist must have the ability to learn extensive product details, technical specifications, and scientific industrial processes that pertain to the specific products. The Specialist is responsible for establishing and fostering relationships with existing and new customers to generate meaningful sales growth and profitability. This role serves as an expert to answer inquiries with regards to BHC's industrial products and manages the assigned territory in accordance with company guidelines, requirements, and corporate objectives.

The Sales Specialist's territory includes IN, OH, MI, KY.

Duties & Responsibilities:

Strategic Initiatives

  • Supports BHC’s corporate objectives as an expert in sales of the industrial product line

  • Conducts business in accordance to the Company's and Sales Manager's direction

  • Gains and maintains in-depth product knowledge, an understanding of technical specifications, and scientific industrial process details that pertain to the specific products

  • Assists the Business Development Manager and the Sales Manager in identifying the need for new or modified products/services/tactics to meet customer needs

  • Maintains a strong knowledge of the competition

  • Attends trade shows, industry events and corporate meetings


  • Prospects, identifies, and qualifies new customers. Ascertains needs, demos products, negotiates pricing within established guidelines, and closes sales

  • Analyzes territory to assess growth potential and hits profitability targets. Evaluates results and takes corrective action as needed

  • Develops and maintains relationships with key industrial channel partners and cleaning equipment manufacturers to increase sales leads

  • Performs “work with” days, holds periodic sales meetings, conducts evaluations, and implements strategic plans

  • Conducts technical presentations of BHC's industrial products to demonstrate how the products will solve a specific customer problem. Recommends products to customers, showing how changes will lower costs and improve operations

  • Serves as a resource to employees and customers as the industrial product expert to help understand customer requirements, provide sales support, and recommend improved materials or highly reliable cleaning processes that will lower costs or increase production


  • Tracks sales activities in CRM, writes reports, ensures budget control, negotiates contracts and provides customer feedback regarding products

  • Understands BHC’s ISO Quality System and responsibilities in support of this system, i.e., the ISO Customer Complaint System used for product complaints

Desired Skills & Qualifications:

  • Bachelor’s degree in business or related field

  • 3-5 years sales experience in industrial or related markets preferred

  • Possess great sales skills including: active listening, curiosity (asking questions), relationship building, discipline and consistency

  • Ability to present self as subject matter expert in all things related to product line and scientific industrial processes

  • Have outstanding technical presentation skills to create and participate in pre-sales, post-sales training programs and sales presentations

  • Ability to analyze data, interpret information and provide recommendations. Able to weigh alternatives against objectives and arrive at a reasonable solution

  • Self-motivated, customer service oriented, and able to work independently and as a team

  • Possess excellent oral and verbal communication skills

  • Ability to manage multiple projects with a sense of urgency and efficiency, and engage others towards results and manage the completion of tasks

  • Able to travel frequently. Overnights required

  • Proficient in Microsoft Office, e.g., Microsoft Word, Excel, Outlook

  • Maintain a professional appearance and provide a positive company image to the public

Offered Benefits

  • Medical

  • Dental

  • Vision

  • Disability

  • Life & AD&D

  • Health & Dependent Care Reimbursements

  • Retirement Savings Plan

  • Identity & Theft Protection

  • Critical Illness & Accident

  • Paid Time Off